Movement Coach Matthias Stolzer has a holistic approach to training, movement and flexibility, which he shares with his clients in one-on-one and group training sessions inside as well as outdoors. I designed a new brand identity including print and environmental advertising.
My challenge was to create a new visual identity while keeping important elements from his old design,such as the salamander and color code. The new branding works with negative space, communicating power and strength through the letter P on the one hand and flexibility and closeness to nature, symbolised by the salamander, on the other. The font enhances the strong and clean look.
