Klaus Kaplanek is a freelance physiotherapist at a hospital (Krankenhaus der Barmherzigen Schwestern) in Vienna. Specialising in illnesses and injuries of the motion apparatus (knees, hips and shoulders), he mainly works with hobby athletes and all those who want to become more athletic, no matter their age.
Klaus wanted a modern and clean branding that speaks to all age groups. The letter K was to be incorporated in some way and I was also asked to use soft blue or green tones without giving it a ‚medical look‘. Logo and business card were created. Additional print products may follow in the future.
The logo shows a person in the shape of the letter K, in the same style as the chosen font. Color code and shapes create a harmonic overall image.